GTA parent company acquires mobile game developer Zynga for $12.7 billion.

Take-Two Interactive, the parent company of Rockstar Games and 2K Games, which owns massive game franchises including Grand Theft Auto, Red Dead Redemption, NBA 2K and Borderlands, has reached a $12.7 billion cash acquisition deal for Zynga. and Take-Two shares

Late last year, Zynga signaled a shift towards a blockchain-powered NFT-powered game that functions as a unique digital ownership. and can represent things like digital land (e.g. in The Sandbox ) or creatures that players can bring to fight with each other (such as in Axie Infinity )

In November, Zynga said thatHire Matt Wolf is the vice president of blockchain games. There are plans to integrate NFT into existing games. and creating a new crypto-based game from scratch. and in December the companyIt has partnered with blockchain gaming infrastructure company Forte. To help make those plans a reality, Zynga hasn’t announced which blockchain-powered games will be the first.

Take-Two Interactive CEO Strauss Zelnick said the Zynga acquisition would allow the company to deal with “Opportunities with the arrival of Web3,” he added: “This combination will allow us to manage Web3 more effectively than any company can do on our own.”

Speaking of the company’s view of the NFT project, Frank Gibeau, Zynga’s CEO, said, “In terms of NFT, it’s still in its infancy,” Gibeau said. Or play to own it is an extremely interesting idea. As the industry evolves.”

“As we said before, It’s still in its infancy,” Zynga’s CEO added, “so we’re experimenting, learning, and trying to understand what the market will look like and how it will develop.”

“If you bring the metaverse, SPAC and cryptocurrency together, what will happen in the next 5 years?”

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