Muscular men in extravagant outfits who dance and deliver greetings: a real hype has arisen around such clips on social media. At the same time, accusations of racism are becoming louder and louder. About a dubious business model.
It’s mostly women who buy his videos, says Samuel Rusić as he hides his head behind the awning of the café. Strictly speaking, it’s not his videos that he sells online and that are currently going viral on Tiktok. “Women naturally find it funny when men dance,” he says. The men are the actors who stand in front of the camera in these videos, shirtless and exaggeratedly happy. And they can dance, the “Africans,” as Rusić calls them, who make his business possible.