According to Reinhard Schneider, owner of the Frosch brand, many companies use “perfidious methods” to deceive consumers. How customers recognize them – and why environmental protection shouldn’t be a fancy status symbol.
Interviewed by
Michael Kläsgen
The Intergovernmental Panel on Climate Change has just made it unmistakably clear that human life on earth is under massive threat if the 1.5-degree climate target is not achieved. In Berlin, the coalition partners are arguing about the right way out of the climate crisis. Reinhard Schneider, 54, owner of the medium-sized detergent and cleaning agent brand Frosch, considers the environmental policy to be mendacious and hypocritical.