The Government Information Service, which reports to the Prime Minister, has just awarded a public contract of 2.8 million euros to monitor the reputation of the executive on the Web. – Mathieu Pattier / SIPA
Does the government care about its reputation?
The Government Information Service (GIS), which depends on the Prime Minister, has just awarded a public contract of 2.8 million euros to monitor social networks, and thus monitor the reputation of the executive on the Web. Three specialists in social listening (“Social listening”) were selected to aggregate, index and assess the audience for content dealing with government activity, reveals
the letter a, citing the contract award notice.
These tools social listening, used by many major brands to follow trends on Twitter, Facebook and other social networks, will aim to quantitatively and qualitatively measure the feelings of French Internet users regarding government actions.
“Detect, analyze and measure the concerns and expectations of Internet users”
“The purpose of the framework agreement is to provide social listening and impact measurement tools on social networks to enable the government to detect, analyze and measure the concerns and expectations of Internet users regarding its action and particular and news in general. This is a contract passed under the mandate of the State Purchasing Department (DAE) for the needs of all the ministries ”, details the form of the Official Bulletin of Public Procurement Announcements (BOAMP). , posted on Wednesday April 14.
Among the three specialists selected for this monitoring operation, we find the French company Visibrain – which obtained the main budget with 1.7 million euros – which will be responsible for “measuring the impact of public content accessible online “, The Irish company NewWhip (900,000 euros) which will have to carry out” real-time monitoring of online expression spaces “, and the Luxembourg firm Talkwalker (220,000 euros) which will aim to measure” the audience and the influence of online content producers ”.
These three contracts worth 2.8 million euros, which are part of the budget of 14.2 million euros allocated in 2021 for the SIG, have reacted to certain political figures, including the president of Debout France, Nicolas DupoDupont-Aignan. “The French government is setting up, one year before the presidential election, a system of generalized monitoring of social networks with taxpayer money. It is a question of having a canvas which allows to frame in the long term, to close, to monitor, to slow down the progression of freedom ”, explained the presidential candidate of 2022,
in a Facebook video viewed nearly 200,000 times.