It’s the television event of the beginning of the year. The first channel launches this Monday at 7 a.m. “Hello! The TF1 morning show” that Bruce Toussaint, defector from BFMTV during the season, will now host every day of the week until 9 a.m.
This kick-off perhaps makes the public less impatient than the small world of the French media. Because it has been more than thirty years since the front page had scheduled a morning show in its schedule and because here is a serious and direct competitor to “Télématin” well established on France 2 since 1985.
On the public service side, the news was received not without a certain annoyance. “Rather than inventing and offering a new service to viewers, TF1 is launching a morning show and trying to steal our talents,” said Stéphane Sitbon-Gomez, the program director of France Télévisions, Telerama. Our colleagues’ investigation reveals that Anne-Elisabeth Lemoine, who hosts “C à Vous” on France 5, would have been considered – but ultimately not contacted – to present the TF1 morning show…
A newspaper every half hour
On the other hand, “Hello! » managed to steal three columnists from the competition. Benjamin Müller, from “La Maison des maternales”, as well as Maud Descamps and general practitioner Vincent Valinducq, who previously appeared in “Télématin” join Bruce Toussaint’s team.
The gang spirit is one of the axes of the new meeting of the front page which will be able to count on around fifteen columnists including Christophe Beaugrand, Karima Charni, Laurent Mariotte and Ange Noiret. They will take place in a warm loft setting, set up in a few weeks in the TF1 tower, a stone’s throw from those of the television news.
The second axis of “Hello! » will be the information, with a ten-minute newspaper every half hour presented by Garance Pardigon, editorial talent promoted to the forefront, and a political interview conducted by Adrien Gindre.
Regions as “backbone”
The last furrow that the show seeks to explore is that of the regions. Throughout the morning, the Parisian set should connect with correspondents located in all corners of France. Antoine Guélaud, the editorial head of “Hello! », affirms that the regions will even be the “backbone” of the program, because they are “in the identity of TF1”. It is with this in mind that the majority of the fifty or so recruitments were made. “France is not limited to Paris and urban centers,” insists Thierry Thuillier, deputy general director of information at TF1, recalling that the international will remain the prerogative of LCI, the group’s news channel, which has a “more urban, older, more CSP++” audience.
Officially, no audience objective has been put forward. But Thierry Thuillier concedes that “the substantial investments” were not made for the pleasure of putting your hand in your pocket. Until then, the 7 a.m. – 9:30 a.m. slot hovered around 5% audience share. “If we can do better, that will be great,” he says. We will judge over two or three years, we give ourselves time, we know that it will take a lot of energy, create a habit, become a date. ” ” Good morning ! » will not say goodbye at the end of June for a summer break. The morning show will continue live all summer, with the Paris Olympics in its sights.