You have to hand it to Google, the former search engine has acted extremely cleverly over the past 15 years and has almost completely taken over some of the product worlds that are used on a daily basis. On the one hand, of course, there is the online search, which was already very strong before the introduction of Android. With the purchase of Android, however, Google laid the most important cornerstone.
The smartphone operating system was the one opportunity you have to find like a needle in a haystack. Google has usurped a market that would eventually prove to be extremely important. Today, almost everyone uses a smartphone and very, very many people use a device with the Android operating system. It will most likely have Google apps pre-installed on it.
Android was an extremely important building block for Google’s success
Another coup in the course of Android’s history was the provision of Google apps and tying smartphone manufacturers to them as closely as possible. That and the weak computer competition (Internet Explorer, etc.) ensured that Google was able to place its own Chrome browser almost anywhere. So successful that Chrome has become indispensable today.
Chrome dominates the browser market because others have been sleeping
“World Maps” has analyzed the latest market figures and illustrated them in a graphic. To compare the browser market ten years ago. Google has been able to position the Chrome browser so well worldwide that it is the most popular browser almost everywhere. Probably often without the users knowing which browser they are using.
Google controls its own advertising revenue via Chrome
The success of Android was decisive for this success. Meanwhile Microsoft, Apple and Co. slept soundly or stuck to their own platforms without foreseeable success. Just think back to Windows Phone.
And because Google offers the gateway to the Internet with the Chrome browser, you can use it to steer the advertising market in the right direction. For example, Chrome does not offer any mobile extensions and therefore no ad blockers either.