Saturday, November 13th, 2021
“Giving back youth”
Penny publishes an emotional commercial
The pandemic is not easy for anyone. But the younger generation is currently losing years that they will never get back – an emotional issue for many families. A new Christmas spot from Penny addresses just that. The discounter has met with a great response.
It’s that time of year again: During the Christmas season, grocery stores go to great lengths to produce touching commercials. Penny is releasing a Christmas spot this year that could affect many families emotionally. The focus is on how much young people had to do without during the pandemic in order to protect other age groups – and how sad that makes many parents.
The small commercial with the title “The Desire” begins with a mother and her son who are sitting at the dining table in the living room. It is early morning, neither of them can sleep. The boy asks his mother what she actually wants for Christmas. She thinks about it briefly and then answers, unexpectedly: That he secretly sneaks out at night, celebrates parties, lets school drag, falls in love, gets his heart broken, has to be picked up from the city drunk, can go on trips with friends. All things that have been as good as impossible for young people in the past two years. The clip is underlaid with a soulful ballad version of Bon Jovi’s “It’s My Life”.
“Destroys the best time of our life”
The reason for the advertisement is a competition. In order to be able to “give back their youth” to at least some young people, the discounter is now giving away 5000 experience vouchers. Shortly after its publication, the video triggered a lot of reactions, reports “Stern”.
“When my teenage son recently said: ‘The shit coronavirus is ruining the best time of our life’, I didn’t have many arguments to contradict him. Penny’s Christmas clip hits it very well,” writes Frank Berendt, for example on twitter. “When a supermarket chain understands the situation of a generation better than large parts of politics do,” comments Timo Lokoschat. Twitter user Sonni writes: “As a mother, this spot moved me to tears. Because even if we don’t admit it as parents: that’s exactly what we actually want our children to do!”