TV review
“Germany’s tastiest idea”
From quinoa snacks to beef in a jar, this show is the lion’s den for foodies
Gordon Prox presents his quinoa bites and convinces both the test eaters and the jury
100 supermarket customers have decided what will be on the shelves at Rewe from today. At the “tastiest idea in Germany” foodies pitch for a place between maggi bag soups and tin cans. A quinoa snack wins the race.
Who doesn’t know them, the so-called try-out campaigns in the supermarket. Various stands are lined up between maggi bag soups and noodle packs, where you can try new products or new drinks. This is exactly how you can imagine the Vox show “Germany’s tastiest idea”. People present their self-developed products that they want to sell to men and women (sometimes even to dogs).
For the tastiest idea in Germany, 100 people are sitting in the studio, like you and me, who are divided into different categories as supermarket customers. There are the best agers, the teenagers, the price-conscious, the influencers. They rate the food and drinks, decide between two products in so-called food duels and in the end they also choose the winner of the show. There are also five (!) celebrities in the studio: Jana Ina Zarella, Tim Mälzer, Inka Bause and whatever their names are. They rate the food and drinks and add their two cents. It’s all a bit confusing, but it’s a TV show, so there shouldn’t be any playful elements.
Products from five categories
So much for the setting. In the show, every developer gets a stage for a few minutes. Two products each from five different categories such as breakfast, lunch break, snacks, dinner and party are presented, after which the “customers” decide whether the product makes it to the next round.
In total, that’s ten “novel” foods or drinks featured on the show. So it’s no wonder that one episode lasts almost three hours. There can be signs of fatigue. You can see that in Tim Mälzer, for example, when he looks a little bored into the camera. Other jury members keep themselves awake by making a clever contribution and talking their mouths off. Inka Bause, for example, has a lot of opinions on the individual dishes and drinks. The only one who stays euphoric the whole time is the moderator Amiaz Habtu. Especially if the food and drinks are allowed to run on the “percentage rails”, which should illustrate how the supermarket customers have voted on the respective products.
The quinoa bites from “el origin” win the race
But in the end it’s all about the sausage. Or rather, beer, a currywurst spread, a quinoa snack, beef dishes from a glass and a sourdough flatbread. These are the five finalists of the show, which is reminiscent of the Vox show “The Lion’s Den”, but without the celebrities being allowed to invest in the products. Too bad actually. Tim Mälzer would have been interested in the beef dishes from the jar from Hofgut Stöcken: “I’m offering 50,000 euros for 25 percent,” says the TV chef. Wrong show, right?
The test eaters find the quinoa snack the most delicious, which is just ahead of the beef dishes from the glass: The start-up “el origin” with headquarters in Hamburg produces all kinds of snacks from Latin American raw materials. Like the quinoa bites covered in chocolate. The idea of founder Gordon Prox applies to sustainability. He wants to bring about change on the supermarket shelf and support the farmers in the local countries. With its philosophy and its quinoa bites, Prox has secured a place on the shelves of around 3,600 Rewe stores. 60 grams of the product cost 2.79 euros and are available from today, Tuesday.