On Tuesday evening, Germany meets Belgium, and because you should never underestimate the brand creativity of the German Football Association, you can also use the lettering “Deutschalnd – Belgium”, as it stands on a large banner that the DFB above the VIP elevators in Cologne Stadium attached (The Picture reported), never immediately dismiss it as a mere spelling mistake.
Rather, it could be an attempt to compensate for the loss of the slogan “The Team”, invented by ex-team manager Oliver Bierhoff and failed in all sorts of popularity polls, with a new nickname, a kind of unsuccessful anagram. Germany, the sound of which fits perfectly with a team that has been looking for itself for quite some time, but still hasn’t quite come together. Admittedly, the Germany anagrams Land showers or country showered better suited to the World Cup performance, but they probably feel that way at the DFB reproach. Of course, the association would like the fans to just get rid of all the marketing gimmicks gently tolerate.
Contrary to the assumption that it could turn out to be neologism Germany The fact that it’s just a simple transposition of letters also speaks to the high level of language awareness that has moved in at the DFB at the latest with the appointment of Rudi Völler as the new sporting director. in one interview Völler has just announced that he will “not change, by the way”. What that means for the possible search for a new slogan for the German national team is unfortunately still completely unclear at this point in time. In any case, what language expert Völler once said as team boss at the 2002 World Cup applies to the current status of DFB vocabulary: “We are 50 percent in the quarter-finals, but that’s not half the battle!”