FTX has acquired one of the most viewed ads in America — the National Football League championship game, which takes place in February 2022.
followreportIn Bloomberg, FTX bought an ad for this year’s Super Bowl LVI, inspired by a wider audience.
The Super Bowl is the most watched television show of the year. and accounted for 28 of the 30 highest-rated shows in US TV history.
Sam Bankman-Fried Founder and CEO of FTX believes football is one of the priorities in sports-focused marketing strategies. It is the fastest growing customer base for crypto adoption.
Although the content of the ad was not disclosed or how much FTX paid, the price for next year’s Super Bowl ad was $6.5 million. The price of the 30-second ad was $5.5 million.
The Super Bowl takes place in February. There has been a change in advertisers as brands such as Hyundai, Pepsi, Coke and Budweiser have opted out. This leaves room for new players who have had success during the epidemic and became the first Super Bowl LV advertiser.
In June, FTX entered into a long-term partnership with seven-time Super Bowl champion Tom Brady and Brazilian model Gisele Bündchen, which included stocks and cryptocurrency payments for a range of services, including TV commercials on the continent. lower
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