FTX-backed company NFT spent $6.5 million to advertise this year’s Super Bowl.

Limit Break, an NFT company backed by FTX in a funding round last year, will spend $6.5 million on 30-second ads that will air during this year’s Super Bowl, the company said in a statement. And this is the first time an NFT developer has bought an ad during the Super Bowl, one of the most watched events on television. with approximately 100 million viewers each year.

Limit Break will use its available time to promote “free” NFTs linked to the evolving web3 gaming ecosystem.

by such advertisements It will be an animation of a princess and a little dragon that promotes the game style. “free-to-play” and “free-to-own” digital collectibles

Limit Break aims to bring new users to The NFT will be part of DigiDaigaku, which Limit Break describes as a “crypto community.” “Digital collectibles series of anime-style characters,” which hopes to help introduce people to so-called “digital collectibles”. “New game models like ‘free-to-own’

Limit Break announced in August last year that It raised $200 million in two funding rounds, with FTX and Coinbase participating in the funding.

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