From Coco Chanel to Gigi Hadid: The greatest style icons of the last 120 years

Trends come and go. It’s different with style icons. With their personality, their unique look and their fashionable recognition value, they shape the fashion world to this day. What do they have in common? The knack for underlining and highlighting their appearance with the right clothes in such a way that you can’t help but simply admire them.

Revolution of the fashion world

They are iconic precisely because they remain unconditionally true to their own fashionable line. Even if clothing and trends change over the decades, style icons and personalities such as Coco Chanel, Twiggy or Kate Moss still stand out from the crowd thanks to their individual fashion footprint over time.

Their looks, which combine class, elegance and sexiness with the current zeitgeist, still shape the fashion world today. Because it is only thanks to their selfless carelessness and courage with which they resist or have resisted fashion standards and the associated social conventions that we owe today’s fashionable versatility, which goes hand in hand with diversity, changeability and frankness.

Fashion as a medium of society

Because clothing is not only clothing, but also a means of speaking. As a medium, it can transport a message, show attitude and convey values. Fashion is a mirror of society, a reflection of reality and a prediction of the future. To paraphrase the much-quoted words of British writer Virginia Woolf: “Clothing has more important purposes than keeping us warm. It changes how we see the world and how the world sees us.”

From Coco Chanel to Gigi Hadid: In the gallery above you can see which style icons have revolutionized the fashion world over the last 100 years.

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