The proximity bonus. The French have the greatest confidence in local media. This is the finding established by a survey, published this Thursday, as part of the Local audiovisual conference. 80% of those questioned declared that they trusted the local media, whether they were regional dailies and weeklies or radio and television channels in their department or region.
These media are ahead of the national media (73%), the “pure players” – the media that are deployed only on the Internet – (24%) and social networks (19%). Among the reasons that push the French to listen to and watch local audiovisual media are to “learn about current events” (60%) and “to have practical information” (45%).
Then come equal: listen to music and learn about cultural life (37%), have fun (30%) and learn about economic (19%) and sports (16%) news.
The desire for an enriched offer of local audiovisual media
A large majority of respondents (78%) would like to see the offer of local audiovisual media enriched in their region.
The Local Audiovisual Conference is organized by the SIRTI (Syndicate of independent radio stations representing 180 local, regional, thematic and general private actors) and the “locales.tv” union which brings together 45 local television channels covering the metropolitan and overseas territories. .
The survey was conducted online by the Ifop institute among 1,001 people aged 15 and over, between September 6 and 10. The margin of error is between 1.4 and 3.1 points.