He provokes, offends – and earns millions with it: Jeremy Fragrance is Germany’s best-known fragrance influencer. Now a TV documentary tells the life of the Tiktok star. Who is this guy?
In a perfume factory in Grasse, France, Jeremy Fragrance stands in front of a mountain of pink rose petals. The pile is said to be worth 100,000 euros. He quickly puts the cell phone in his mother’s hand. “Mom, please film me,” he says, spreading his arms and falling backwards. Before any of the bystanders can stop him, he lands on the flower bed. He lounges on it in a white suit, almost like actress Mena Suvari once did in “American Beauty”. Many of its almost ten million social media fans will not be familiar with the cult film from the nineties. No matter, Fragrance is still happy. “That was cool!” he shouts again and again. “That was the one million dollar shot!”