Fox Entertainment and Blockchain Creative Labs, a web3 subsidiary, have launched an NFT for the popular singing competition show “The Masked Singer.” Both behind the scenes and quotes from the contestants this season.”
The NFT will cost about $50 and be limited to 1,050 pieces, according to Fox in a statement.
Fans will have a chance to purchase NFTs by scanning a QR code and then participating in the project, such as voting on the contestant they think will make it to the finals. By joining, fans will be able to “level up their Loyalty Pass” and will be eligible to purchase NFTs, which will unlock additional exclusive content.
“The fan’s vote will not affect the outcome of the show,” the company said, with Fox and Blockchain Creative Labs’ move among the best examples of Hollywood media companies combining brand popularity. existing with blockchain technology and playing games to attract fans
Fox’s strategy this time increased both fan engagement. and monetization of one of the company’s leading intellectual properties.
“The Masked Singer” airs the first episode of the season on Thursday nights. And now in its ninth season, the show is popular on Fox in the United States. and has been ranked as the nation’s top unscripted TV show for the past four years.
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