Not-from-concentrate juice, milk from the Alps, virgin olive oil: consumers are constantly being misled when it comes to groceries in the supermarket, criticizes Thilo Bode, former head of foodwatch, in his new book “The Supermarket Compass”.
Mr. Bode, if you ask people whether they shop consciously, many answer that they pay attention to healthy food or buy organic products. If you read your book, “conscious” shopping seems to be more of an illusion.
I think people would like to shop “consciously”. Unfortunately, this is often a blind flight.
Thilo Bode was Managing Director of Greenpeace Germany and International and founded the consumer rights organization “foodwatch” in 2002, which he headed for almost 20 years
© Peter Rigaud
You write that consumers in Germany only have a “false freedom of choice”. What do you mean by that?
We are faced with full shelves, but we cannot make quality-oriented decisions because we lack the information or because it is not formulated in a way that is easy to understand.