Fashion and fragrance are the perfect pairing, and just like salt and pepper, Laurel and Hardy, and bunny rabbits and carrots, the sum of the two parts is absolutely greater than the whole.

With that being said, continue reading to explore the far-reaching and multi-faceted influence that fashion has on fragrance. 

The Unbelievable Power of Famous Brands

First and foremost, you will undoubtedly be aware of more than a handful of high-end, luxury fashion houses that have started creating their own branded scent, with one of the most famous being Chanel No. 5 by Coco Chanel. 

Far from being a new and fledgling union, even before the Second World War, brands such as Hugo Boss, Chanel, and Dior launched their own perfumes, which served to encapsulate the fashion ethos, styles, design, and even materials of the clothes they designed. 

For people who are unable to dress in such expensive and luxurious designer wear, these beautifully scented perfumes are a way for anyone and everyone to feel as if they have been transported into the world of haute design and couture. 

Confidence, Fashion & Fragrance

If you consider your own personal reason why you regularly reach for your perfume bottle when you are getting ready for work or for a night out, it is a feeling and compulsion that is more than a little difficult to put into words.

You could argue, then, that fragrance and your signature preferred line of perfumes are an emotional accessory to your physical outfit, and, as such, this is where the beautiful harmony between fashion and perfume makes its mark. 

Moreover, you will know yourself how effective certain scents are in triggering memories and inciting an emotional journey, which is why most people would choose to wear a different fragrance for a confidence-inducing important business meeting and another for a night out with friends. 

Wholesale Fragrances

Many smaller and, indeed, larger online businesses are profiting from investing in wholesale fragrance suppliers, such as directfragrances.online, with wholesale ecommerce making a hugely positive contribution to company growth and expansion plans. 

When selling fragrances to retailers, this further exemplifies the accessibility and reach of renowned luxury fashion designers and their brands and benefits the company itself in the following ways:

• A method of diversifying sales with minimal risk
• A way of selling own-brand products to these other businesses
• Bulk orders and higher profits as a result
• A way to establish your own company 

Fragrance Helps Form a Personal Style 

Finally, the other incredibly important close-knit link between fragrance and fashion is that choosing a scent and brand you absolutely adore is an excellent way of establishing and cementing your own personal sense of style.

Departure lounges are an excellent place to not only kill some time before you catch your flight but also to sample a wide range of different perfumes, and an opportunity to save a considerable amount of money should you find one that you love and that matches who you are as a person.