The first experiment, at the beginning of November, had turned into a fiasco. Elon Musk has indicated that the launch of the new account authentication system on Twitter, which must consist of a paid subscription, will be postponed without advancing on a start date. “The new launch of Blue Verified is postponed until there is high confidence in stopping identity theft,” tweeted the new boss of the social network on the night of Monday to Tuesday.
Elon Musk announced last week that this new system would be relaunched on November 29. This subscription, open to all Twitter users for eight dollars a month, has been one of the billionaire’s major projects since his takeover of the platform at the end of October.
A failed first activation
An activation of the service in early November on iPhone caused a cacophony with the opening of many accounts posing as celebrities or companies. The new system was then suspended.
The paid system that the boss of Tesla wishes to launch aims to diversify the sources of income for Twitter, whose financial health depends largely on its advertising revenue.