Electronics company
Sony shows car prototypes and founds mobility company
Sony CEO Kenichiro Yoshida presents the “Vision-S02” electric car at the CES technology fair. Photo: Andrej Sokolow / dpa
© dpa-infocom GmbH
With the launch of the “Vision-S” electric car in 2020, Sony was the first electric company to publicly present a car prototype. The second model has now been presented at the CES technology fair.
Sony is serious about entering the auto business: The Japanese electronics giant presented a second electric car prototype at the CES technology fair in Las Vegas.
In the spring, Sony founds a mobility subsidiary. A commercial launch of their own car is being examined, said CEO Kenichiro Yoshida.
Sony presented the first prototype with the name “Vision-S” at the beginning of 2020 at the CES technology fair in Las Vegas. At that time, the Japanese electronics company still explicitly left open whether the vehicle should ever go into series production. The prototype at that time is now called “Vision-S01”. The new “Vision-S02” model is a slightly taller compact SUV.
While Sony was the first electronics company to publicly present a car project, there has been speculation for years about Apple’s plans to bring its own electric car onto the market. So far, we only definitely know that the iPhone group is testing technology for autonomous driving.