Duchess Meghan
Jam delivery for the celebrities
Duchess Meghan launches strawberry jam.
© ddp/Panama Pictures
Duchess Meghan will soon be launching her own jam. She sends these to her celebrity friends in advance.
First Abigail Spencer (42) showed the jam on her Instagram account. The photos were taken in Duchess Meghan’s garden and with her dog. “This jam is my jam. A delicious taste of what’s to come… I love you so much M,” the actress captioned the post.
Kelly McKee Zajfen (43) found similar words. “So proud of you, M,” added the fashion designer. Mindy Kaling (44) called herself “obsessed” with the sweet spread and Tracee Ellis Ross (51) also enthusiastically shared her gift.
Kris Jenner got Duchess Meghan’s jam
Kris Jenner (68) was also pleased to receive a package from the Duchess. She shared a photo on social media of her glass with the card calligraphed by Meghan herself. “Thank you American Riviera Orchard,” the reality TV star wrote. Chrissy Teigen (38) showed how to use her jam and shared a recipe for a jam bread.
Tracy Robbins is so excited about her gift from the Duchess that she would like to eat it straight away. “I love this jam so much that I’m not sure if I’ll share it with anyone. Breakfast, lunch and dinner just got a little sweeter,” she said online. Delfina Blaquier (43) emphasized in her post how happy the strawberry jelly made her.
Smart marketing strategy
Opposite the British newspaper “Mirror” Marketing expert Ronn Torossian (49) classified the Duchess’s influencer strategy. “Markle is very selective about who she surrounds herself with in public. The caliber of influencers she sends her products to matches the image she continues to try to maintain,” he explained. The limited number of 50 jam jars increases the exclusivity and thus the desirability of the product.