dopamine dressing
Dawid Tomaszewski on the new fashion trend
Dawid Tomaszewski founded his own label in 2009.
© QVC
What characterizes the fashion trend dopamine dressing? Designer Dawid Tomaszewski explains in an interview.
Fashion designer Dawid Tomaszewski (41) not only inspires stars like Iris Berben (71) or Marie Bäumer (52) with his expressive prints. He is also successful on QVC with his ready-to-wear collection. In an interview, the Polish-German fashion designer talks about the most important trend of the year, dopamine dressing – and which three colors he recommends for every woman.
One of the main fashion trends this year is dopamine dressing. So called after the happiness hormone dopamine. What exactly does that mean?
Dawid Tomaszewski: If you put on something colorful, a special color tonality, then you automatically radiate. That spontaneously puts us in a good mood. This gives our complexion this freshness, which is particularly important.
Is this a purely visual phenomenon or can clothing actually brighten our mood?
Tomaszewski: The moment we put on a vibrant color and look at ourselves in the mirror, we automatically feel better. When we wear bright or floral prints with bright colors, we involuntarily smile at ourselves. This is a phenomenon in which dopamine is actually released in our brain. You automatically feel stronger, younger, fitter.
Fashion actually influences the mood, which is also confirmed by a recent survey.
Tomaszewski: That’s right, QVC did it among women in Germany, Italy and the USA. I found it interesting that the women here in particular find bright colors and expressive patterns mood-enhancing, but particularly emphasize unusual cuts. It makes them feel more confident, optimistic, and many say they even smile more. Joie de vivre can be so simple.
Which colors and patterns are particularly popular at the moment?
Tomaszewski: Everything that reminds us of nature. It can also be a bit exotic. After two and a half years of pandemic, we long for nature, the desire to travel is awakening again. Also graphic patterns reminiscent of the Far East or regions like Morocco or Portugal. It is best to choose large patterns and prints for tops, and definitely small patterns for trousers, which makes us appear narrower and more delicate.
What advice do you have for women who are unsure which colors and fabrics suit them best?
Tomaszewski: If we talk about my Dawid by Dawid Tomaszewski collection for QVC: You can never go wrong with the special shade of orange that I have in the collection every year. No matter what size. It doesn’t matter what hair color. No matter what age. If you are unsure, you can try small prints first. And, if you feel comfortable in it, experiment with larger prints. But orange, light blue and a great light summery khaki tone – these are the three colors that I can recommend to every woman.
Besides dopamine dressing, what other fashion trends are there this year?
Tomaszewski: Casual cuts, fine materials that feel good on the skin. Very close to nature. Lots of cotton, lyocell, cashmere, viscose, which is also a natural fiber. Especially in combination with synthetic fibers. This keeps the shape longer.
You are known for your unmistakable graphic prints with a statement character. How do you create these?
Tomaszewski: We have twelve people in the company in Berlin, three of whom only deal with printing. We make up to 400 prints a year, of which we actually only use ten. The rest goes into our big archive. Then we look once a year: What have we done so far? Some things are developed further, many things remain hidden forever. But that’s the creative thing that defines our brand. There is always something better. I’m always looking for something special and I’m never happy with what we’ve just done.
The better is the enemy of the good?
Tomaszewski: That is my striving for perfection. When I founded my company 13 years ago, I made a resolution to myself: If at some point I was 100 percent satisfied, I would actually quit.