streaming services
Disney+ is an underdog in German-speaking countries
Not as big as Netflix or Amazon Prime, but Disney+ is growing
© Silas Stein / DPA
What began as a video rental service 25 years ago is now the world’s most successful commercial streaming service – Netflix. But in two German-speaking countries, another platform is ahead. And Disney+ is lagging far behind.
According to a survey conducted as part of the extra Global Consumer Surveys shows that Amazon Prime Video is the leader in Austria and Germany – but only with a slight lead over other providers. At this point, however, it must be said that every Amazon Prime customer can also use Prime Video, so it is not always a conscious decision in favor of the streaming service, but rather an extra.
In Switzerland, however, Amazon’s streaming service plays a subordinate role. Only around 28 percent of all survey participants there stated that they had been Prime Video customers in the last 12 months. This means that Amazon’s streaming service is even less used by the Swiss than the youngest of the three platforms, Disney+.
Disney+ can’t compete with top dogs
In the twelve months prior to the survey, 39 percent of respondents in Germany, 33 percent in Austria and 35 percent in Switzerland paid for a Disney+ subscription. Around two years after the launch of Disney+ in the DACH region (Germany, Austria, Switzerland), Disney’s video streaming service still cannot compete with the top dogs Netflix and Amazon Prime Video. However, the proportion of users has increased in all countries compared to the previous year’s survey.