A thousand engineers, a budget in the billions, years of research – Apple CEO Tim Cook didn’t exaggerate the superlative when he announced the company’s first really new product in years with the legendary sentence of his predecessor Steve Jobs: “There is one more thing. ” The Vision Pro computer glasses are revolutionary and the most highly developed electronic product for consumers. For years, tech experts had been puzzling over what it could be all about, what the device would be able to do. And above all: whether it is related to the hitherto rather weakening business mixed reality can breathe new life into it. Judging by the presentation, Apple has actually raised the bar quite a bit.
Developer conference WWDC 2023: This is how Apple wants to mix up the realities
