Tag: white people

Can Big Data explain the passion and vitriol of American politics? Like almost everything else in modern life, the choices are multiplying for analysts looking to understand how the key groups in American society divide in presidential elections.

Once, researchers and political operatives had only a few options: some postelection academic surveys (particularly the University of Michigan’s American National Election Studies), precinct-level analyses, and, above all, the mainstay of Election Day television broadcasts—exit polls.

Now the choices for understanding the