Video emerged last week of a man getting the QR code from his Tesco Clubcard tattooed on his wrist, so he never missed out on a bargain again.
Dean Mayhew paid £200 to get his wrist permanently inked with the code at a tattoo parlour in Chessington, south-west London.
The 30-year-old had become tired of missing out on bargains by forgetting his clubcard so decided to make sure he had it on him at all times.
Video shows the tattooed