Tag: sustainable fashion
The Affordable Summer Capsule We Are All Completely Obsessed With
When it comes to pinpointing affordable pieces that look good year after year, the team at Who What Wear are, if I could be permitted to say, connoisseurs. We know a good buy when we see one, and this week, the arrival of 14 summer-friendly items—a perfectly formed capsule, if you will—has everyone here in the office excited.
Okay, so we’re slightly biased because this sustainable range has been designed with the coolest people we know: YOU! Thousands of members … Read more
I Am Introduced to 1000s of New Brands Every Month, But These Ones Stand Out
I’m sure that there are many jobs where an influx of approximately 500 emails per day is totally normal. But rather than ever feeling confident enough to bulk-delete without regret, there are countless messages I need to check in on because staying ahead of trends, launches and, particularly, cool brands is something of a prerequisite for my role. I’m am contacted by countless designers, brand founders, PRs and marketing execs on a daily basis via every possible platform, and I … Read more
7 Fashion Experts on the Indie Brit Brands They Love to Wear
In 2021 the British fashion industry was estimated to be worth a whopping £62.2 million. For context, that’s almost three times more than our native pharmaceutical industry. We may not have the historical trend-setting lineage of, say, the French, but for well over 50 years, Britain has been synonymous with cool and setting the trends. While there are some big players who contribute the largest portion to this enormous sector of our nation’s economy, I’ve noticed that there are more … Read more