Would you change your order if you knew it impacted the environment?
A study has found that most people would, as giving ‘eco-labels’ to options on a menu caused diners to choose a more sustainable meal.
Researchers at the University of Bristol asked survey participants whether they would order a burrito with a beef, chicken or vegetarian filling.
Each burrito was accompanied with a traffic light-style ranking of sustainability, of which the vegetarian option was in green for most sustainable.