Britain’s cost of living crisis could actually make your weekly food shop healthier because own-brand products often contain less calories, fat, sugar and salt than family-favourite brands, analysis shows.
MailOnline compared branded versions of 20 different staples, including bread, cereal and pasta sauce, to the versions made by Tesco, ASDA, Sainsbury’s, ALDI and Waitrose.
Out of 80 different measures, the biggest brands were only deemed the healthiest option a quarter of the time.
Haagen-Dazs vanilla ice cream has nearly triple