Tag: strategy
Your Comprehensive 5-Guide Stack To SEO Strategy
I’ve written about search engine optimization (SEO) for over 20 years.
So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.”
But looking back at what I’d written two-and-a-half years ago, I realized that my actionable insights now need to be thoroughly updated in this era of constant change.
The advent of OpenAI’s ChatGPT on Nov. 30, 2022, has triggered a
How To Align Your Strategy
In the ever-changing social media landscape, many companies ask whether they should focus on organic or paid social media.
Spoiler alert: You’re asking the wrong question.
It is a well-known “rule” of marketing that it takes seven interactions with a brand before a consumer makes a purchase decision.
In addition, more than two-thirds (68%) of consumers have made a purchase through social media.
It’s clear that brands need to have both an organic and paid media strategy.
That
How To Create A Social Media Marketing Strategy In 11 Steps
Social media still feels fairly “new” to many of us.
It’s hard to overstate the rate at which social media has grown since then, to become an integral part of our daily lives.
There are now countless social media platforms, with new competitors popping up weekly (at least, it can feel that way).
Today, we use social media to maintain relationships across continents, share our big (and small) life moments with our loved ones, get the latest news, track our
The Three Pillars Of Content Marketing Strategy
This article is an extract from the book “Content Marketing Strategy” by Robert Rose ©2023 and is reproduced and adapted with permission from Kogan Page Ltd.
This article is the first in a series of three on Search Engine Journal that delve deeper into the concepts discussed in the book. We’re also excited to announce that the book will be officially launched on September 26, 2023.
As a token of appreciation for your readership, Kogan Page Ltd. has generously shared
DSA enforcement, German data strategy – EURACTIV.com
Welcome to EURACTIV’s Tech Brief, your weekly update on all things digital in the EU. You can subscribe to the newsletter here.
“We are working hard on this @ThierryBreton”
– wrote Elon Musk, owner of X, on 25 August, the day of the Digital Services Act enforcement.
Story of the week: While the European Commission’s directorate in charge of implementing the Digital Services Act (DSA) has yet to be finalised, the new team is already besieged by challenges, including
Scale Your B2B Google Ads Strategy Across Multiple Languages
Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that.
Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it.
Mass-market, English-only campaigns cost a ton of money. And, with today’s expectation for a high level of personalization across the customer experience, they don’t really bring much to the table.
Multi-language ad
Kate and William chase ‘new Camelot’ PR strategy by following JFK and Jackie’s plan | Royal | News
Kate, the Princess of Wales and Prince William have slowly been ushering in a new era dubbed as the “new Camelot” with their new PR strategy, according to royal watchers.
The couple have been increasing their public appearances since taking on their new roles following the death of the late Queen in September last year.
And Kate and William appear to have taken a leaf out of JFK and Jackie Kennedy’s own charm offensive book in their attempt to win
Niger coup final nail in France’s Sahel military strategy coffin, experts warn – EURACTIV.com
The coup in Niger which has unfolded over the past few days marks the end of a largely-failed French military ‘Barkhane’ operation in the Sahel, broadly due to a lack of resources and underlying sense of neocolonialism, experts told EURACTIV.
The coup saw Niger army general Abdourahamane Tiani topple and hold captive the democratically-elected president Mohamed Bazoum on Wednesday (26 July).
The military take-over has been under heavy fire from the international community, which rejects Tiani’s legitimacy as self-declared leader.
Europe needs a new energy security strategy – EURACTIV.com
Almost ten years after its launch, the EU’s energy security strategy needs to be rewritten in light of the climate crisis and Russia’s full-scale attack on Ukraine, writes Joanna Mackowiak Pandera.
Joanna Mackowiak Pandera, PhD, is the founder and president of Forum Energii.
The European Union’s Energy Security Strategy was adopted in 2014, shortly after Russia annexed Crimea.
By now, not all of it has been implemented, and some of its points are outdated. European Union countries are collectively
Japan Defense White Paper Affirms Stronger Military Strategy
China is the “greatest strategic challenge.” Russia’s invasion of Ukraine is a “serious violation of international law.” North Korea is an “imminent threat.” And Japan needs to “fundamentally” strengthen its military and work more closely with countries like South Korea to preserve regional stability.
The tough assessment comes from Japan’s annual defense white paper, approved by the cabinet office Friday amid growing security concerns that have pushed Tokyo to rethink its decades-long commitment to pacifism.
The document, which borrows much