Nissan North America sales and marketing boss Michael Colleran said the financing offer on the Rogue is a win for customers.
“Consumer affordability is definitely getting stretched right now,” Colleran said. “People are just trying to figure out how to buy eggs and milk these days.”
Automakers prefer lowering interest payments over cutting sticker prices, which can ding residual values.
“It keeps the transaction price higher, and [dealers] get a retention tool,” Smith said.
Interest rate offers are an effective
