Tag: Sports Business
The Caitlin Clark business is booming. Here’s how her WNBA sponsorships are lining up
Last fall, representatives from Gainbridge, an Indiana-based annuities seller, reached out to Caitlin Clark’s marketing agents at Excel Sports Management to discuss a sponsorship deal. The company was launching a new product line and its executives believed Clark could help them reach younger customers.
Minji Ro, Gainbridge’s chief strategy officer, is also a longtime WNBA fan, and she knew that the Indiana Fever had a 44.2 percent chance of winning the WNBA lottery in December. Gainbridge holds the naming rights
College athletes are getting closer to becoming employees. What would happen next?
The NCAA inches closer every day to a tipping point of dramatic overhaul. Years of tectonic shifts around college sports could soon usher in an era its leaders and administrators have long tried to avoid: the treatment of college athletes as employees.
The next milestone could come Tuesday, when the Dartmouth men’s basketball team will vote on whether to form a union. The university is countering by fighting a National Labor Relations Board regional director’s finding that the basketball players
The business of Sarah Nurse: She’s one of the faces of hockey, but her sights are set on more
TORONTO — Sarah Nurse was driving home from a recent PWHL Toronto practice when she got a bit of sage advice.
It wasn’t from a podcast or a friend on the phone. The advice came courtesy of a billboard on the side of the road in Canada’s most populous city, featuring her own face with the Adidas slogan “You got this.”
“I was like, yeah, I do,” Nurse said with a laugh.
The billboard she drove past is one
Brailsford’s story, part one: The rise of Mr Marginal Gains and the road to Manchester United
If you work in the sports industry but have not been invited to one of Jimmy Worrall’s events, it’s a message: you haven’t made it yet.
One of life’s great networkers, Worrall is the founder of Leaders In Sport, a conferencing and publishing business based in London but with a global outlook.
Sir Dave Brailsford, the man tasked with the job of making Manchester United a feared and revered team once more, has been invited to lots of Worrall’s events.
Sir Jim Ratcliffe on Manchester United, Old Trafford, Sheikh Jassim and Mason Greenwood: Full transcript
On Tuesday evening, Sir Jim Ratcliffe and INEOS completed their purchase of a minority stake in Manchester United, as the British billionaire acquired a 27.7 per cent stake in the Premier League club in a deal worth over $1.3bn.
On Wednesday, Ratcliffe spoke to the written media for the first time about his decision to take a minority investment, for which he has received control of the club’s sporting operation. Inside a boardroom at INEOS’ offices in Knightsbridge, London, Ratcliffe
The wacky true story of the hockey team that inspired ‘Slap Shot’
Once upon a time, there was a screenplay for a hockey movie that was so absurd, so over the top, that even the studio executives who wanted to make it wondered if it was too unrealistic.
Almost every page of the script featured profanity. There were wild brawls on the ice, fights with fans in the stands and a trio of bespectacled brothers who raced toy cars at home and pummeled opponents at night. It was so outrageous that one
After years of American growth, has F1’s U.S. fandom plateaued?
As Donny Osmond sang the opening notes of “Star-Spangled Banner,” wearing a Las Vegas Grand Prix letterman jacket, the Sphere illuminated red, white and blue against the night sky.
Formula One was minutes away from its third race of the year in the United States, following Miami and Austin. As Osmond’s voice built to a crescendo, the sport’s powerbrokers stood proudly at the front of the starting grid, the 20 cars and hundreds of VIP guests behind them.
Not long
Six teams, one draft and loads of Ikea furniture: How the PWHL was made in six months
TORONTO — The line began at the gates of Mattamy Athletic Centre and stretched a full city block. Women’s hockey fans, after decades of waiting for a best-on-best league, were happy to wait a little longer for the doors to open for the first-ever Professional Women’s Hockey League game.
The line was dotted with reminders of the past. There was a Natalie Spooner Toronto Furies jersey from her time in the Canadian Women’s Hockey League. Several Toronto Six jerseys representing