Women’s empowerment and representation have been buzzwords of late for brand campaigns – and yet one advertising organisation has claimed that ‘sneaky sexism’ is heavily on display in modern-day commercials.
We’ve all seen the vintage adverts from the ‘Mad Men’ days and laughed in disbelief at how sexist they were.
Inspired by 100 years of Women in Advertising and Communications Leadership (WACL), Channel 4’s recent Mad Women documentary contained such gems as breakfast cereals urging men to ‘train your wife’