Family favourite cereals can be nearly 28 times saltier and twice as sugary as supermarket own-brand versions, analysis shows.
MailOnline compared the nutritional content of 10 of the biggest brands of cereals and their alternative options available at Tesco, ASDA, Sainsbury’s, Waitrose and ALDI.
Among the worst offenders was a serving of Kellogg’s Krave chocolate and hazelnut cereal, which was found to contain 0.28g of salt. For comparison, Tesco’s own version of the product contained less than 0.01g.
Meanwhile, Kellogg’s