A singer in bra and hot pants takes centre stage as six models – collared and leashed and wearing pink bondage masks – kneel and writhe at her feet. So begins South Korean rapper Hyuna’s video for her 2015 hit single Roll Deep.
Even in an internet age in which music videos have long lost their innocence, or indeed their power to shock, it appears notably raunchy.
Arguably more shocking, though, was the enthusiastic reaction of now-defunct Korean entertainment news