H&M’s top executive unexpectedly stepped down Wednesday as the Swedish fashion retailer’s performance continues to lag behind rivals such as Shein and Zara.
Helena Helmersson resigned after four years as CEO and 26 years at the company, saying she was proud of the work done over the past few years but that ‘it has been very demanding at times for me personally’.
She was replaced by Daniel Ervér, who was in charge of the H&M brand and has worked for