Tag: product design
All Soda Is Lemon-Lime Soda
“Actually, we have Starry,” the counter clerk said. It was early spring of this year, and I was ordering a lemon-lime soft drink. I had asked for Sprite but was told that the establishment, a Pepsi shop, had Sierra Mist instead. But wait, it didn’t have that either, because Pepsi had just killed off its 22-year-old lemon-lime brand and replaced it with a new one: Starry. Did I want a Starry? I guessed so. What was the difference? I
Barack Obama on Disinformation and Ukraine
When they last sat down for an interview, in November 2020, Barack Obama told Atlantic editor in chief Jeffrey Goldberg that disinformation is “the single biggest threat to our democracy.” The threat was not a new one, he said, but it was accelerating. It has continued to accelerate since. A month and a half after that conversation, a violent mob stormed the Capitol, driven by the false belief that the election had been stolen from Donald Trump and
The World Has One Big Chance to Eliminate Plastic Pollution
Plastics have always been global—even before science began tracking the peregrinations of microplastics across meridians, into rain, through the human placenta. At the industry’s outset, Civil War–era rubber goods were fashioned with latex extracted from the Amazon and later through Belgium’s brutal regime in the Democratic Republic of Congo. England imported gutta-percha from Southeast Asia for undersea telegraphy wires. Celluloid depended on Taiwanese camphor as a solvent and plasticizer. Today, tankers ferry hydrocarbons siphoned from beneath Appalachia’s shale basin to