When her alarm rings at 7am, Bella Bees springs out of bed to prepare for the day ahead. Before she even thinks of breakfast, she sits down at her vanity table to film herself getting ready for her TikTok followers.
Hers is a five-step routine involving all the latest anti-ageing products, including retinol eye cream (which, she says, stimulates collagen) and hyaluronic acid serum (to reduce lines).
It might cost £200 a month — she includes glycolic acid at night