Pink has long been the colour associated with femininity, with its timeless appeal peaking when people fell in love with millenial pink – a dusty, muted rose.
But the hue has been replaced with a moodier, bolder sibling – hot pink fury – which celebrities, politicians and fashion designers are embracing in an edgy and defiant manner.
Kim Kardashian, Zendaya, and Mika, Priti Patel and Elizabeth Warren have also been seen in it. While Pierpaolo Piccioli – the creative director