Tag: Pacing
The Ultimate Google Ads Pacing Dashboard For 2023 (Free Looker Studio Template)
It’s been a year since I published my Google Ads Pacing Dashboard to Search Engine Journal, and digital marketing changes pretty quickly in a year.
Google Data Studio changed how it handles blended data, then changed its name altogether (Hello, Looker Studio!).
What hasn’t changed is that we still can’t add goals and targets to the Google Ads platform, so we still need separate dashboards to track pacing and progress.
Screenshot of Looker Studio, November 2022
In this tutorial, we’ll
The Ultimate Google Ads Pacing Dashboard (Free Data Studio Template)
As paid search managers, sometimes we don’t have all the tools we need to do our job. Even simple tasks like Google Ads pacing can be much harder than they should be.
That’s because you can’t enter your budget or conversion targets directly into the platform.
Without that basic context of goals vs. actuals, it becomes hard to know the right action to take.
Most third-party software and DIY pacing sheets attempting to solve this problem just aren’t useful to