Britannia has been named the UK’s worst large hotel chain by Which? for the 11th year in a row.
The ‘awful’ chain yet again has come bottom of an annual survey by Which? that asked more than 5,000 respondents to assess 28 large and nine small hotel chains across 10 key categories, including bed comfort, breakfast, customer service, ‘description matches reality’ and value for money.
For each hotel, an overall customer score has been calculated combining overall satisfaction and likeliness