Tag: Multilevel
The Unkillable Appeal of Multilevel Marketing
Recently, when the billionaire hedge-fund manager Bill Ackman made headlines for militating against the thought crimes of Harvard undergraduates, the coverage disinterred memories of what had previously been Ackman’s most famous moral crusade: his five-year campaign, during the twenty-tens, to short-sell Herbalife, the dietary-supplement company. Herbalife can be politely called a “multilevel-marketing” or “direct-sales” or “network-marketing” firm, but Ackman and many others called it a pyramid scheme. They believed that, in the words of my colleague Sheelah Kolhatkar, “the company’s
When Multilevel Marketing Met Gen Z
So you’ve been scrolling through Facebook for a while—dull, dull, dull—when you hear the sound of tropical bird chatter. You glimpse a 20-something woman floating in a natural pool of water with her eyes closed, and then she starts to talk to you about her passion for “manifesting money” and how every little thing she’s ever wanted is now hers. What’s this? She’s looking out the window of an airplane, through the clouds at a mossy mountaintop; she’s scooping up