Tag: Mastering
Mastering The Art Of In-House SEO [2024 Edition]
I’ve received so many questions about advancing an in-house career lately.
All answers can be found in an extensive guide I wrote in 2020. Since I have collected more experience working with some of the best tech companies in the world, I decided to spend another ~10 hours rewriting and updating this post. In my humble opinion, this is still the best in-house SEO guide on the web.
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A Complete Guide To Mastering B2B Programmatic Advertising
Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years.
But what is programmatic marketing, and what does it look like today?
Programmatic marketing is now a fundamental component of most omnichannel marketing strategies.
It describes the complex process of using data and machine learning to unleash the power of hyper-segmentation of customers based on their online behavior.
With the evolution of technology, marketers have an abundance of opportunities
Pocket Pistol Primer: Mastering Small Self-Defense Guns
Establishing a bond with a pocket pistol is similar to marriage in a way: You have to be willing to accept compromise. To make any compromise worth the effort, there must be a clear objective. In this case preserving your life is the goal, and pocket pistols, whether diminutive semi-automatics or small-frame revolvers, do their part and offer a solution that is easy to carry concealed.
Merely slipping one into the front pocket of your jacket, however, will not prevent