Ever since the first iPhone was unveiled more than 15 years ago, Apple has had a vice-like grip on the smartphone market.
And as frenzied rumours surrounded the iPhone 15 this time last year, this showed little sign of coming to an end.
Unfortunately for Apple, the phone received a mixed reception when it was released in September and has been called potentially ‘the biggest flop in Apple’s history’.
Now, Apple shares have fallen four per cent after ‘lackluster’ sales
