Tag: Kindred

STORRS, Conn. — When Cam Spencer visited Connecticut last spring, he got the usual treatment. Photoshoot. Pitches on branding and NIL. The fluff, UConn coach Dan Hurley calls it.

Spencer goes out of his way to avoid what others seek. He’s not on social media. His interests are minimal. And Hurley could see Spencer and his family losing interest.

Then they started talking hoops. Style of play. How Spencer fit in UConn’s system.

“The group perked up,” Hurley says.

Hurley