Tag: influencer-marketing firm
TikTok’s Billion-Dollar Tipping Economy – The Atlantic
It’s August, but Santa Claus is hard at work. No, he’s not busy checking his lists or helping the elves make presents for all the good little children around the world. He’s livestreaming on TikTok, where he has 1.3 million followers.
And this year, Santa’s the one with the wish list. He’s hoping that the people watching his livestream will send him digital gifts using TikTok Coins, a currency that allows users to effectively beam cash to their favorite creators