With her long glossy hair, gleaming white smile and pin-neat waist on show beneath a crop top, Eloise Head looks like any other millennial social media starlet.
She’s made a name for herself with her decadent recipes — calorie-laden creations like ‘chocolate fudge cake balls’ and ‘Nutella-stuffed cookie pie’ — and has racked up more than 15 million followers online, with her cooking videos (10 billion views and counting) leading to three lucrative book deals.
Her pastel-hued world is picture-perfect.