Tag: incentives

Car incentives increase in July

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July was a good example of how rising incentives are contributing to an improving sales climate.

A buoyant economy and improving stockpiles helped push light-vehicle deliveries up 15 percent to some 1.3 million in July from depressed levels a year earlier, GlobalData said in a preliminary report.

The seasonally adjusted, annualized rate of sales tallied 15.9 million last month, Motor Intelligence said, just within the range of forecasts of 15.9 million to 16.1 million but up sharply from July 2022’s

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Nissan Rogue incentives stepped up to push market share

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Nissan North America sales and marketing boss Michael Colleran said the financing offer on the Rogue is a win for customers.

“Consumer affordability is definitely getting stretched right now,” Colleran said. “People are just trying to figure out how to buy eggs and milk these days.”

Automakers prefer lowering interest payments over cutting sticker prices, which can ding residual values.

“It keeps the transaction price higher, and [dealers] get a retention tool,” Smith said.

Interest rate offers are an effective

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