Has there ever been a bigger global marketing blitz? From the number 30 mysteriously appearing on buildings around the world, to an unprecedented two Vogue covers and a series of starry interviews, Adele’s return to the spotlight for the release of her new album, 30, couldn’t have been more exhaustive.
But then, with an army of LA’s top movers and shakers — plus a budget of £35 million — at her disposal, it’s no surprise she’s taken the world by