Tag: head of its Reality Labs metaverse division

“Vision Pro feels familiar, yet it’s entirely new.” That’s how Apple’s CEO, Tim Cook, introduced the company’s new computer goggles at the Apple Worldwide Developers Conference on Monday. The Vision Pro headset, which resembles a glass scuba mask with a fabric head strap, seamlessly blends the real and digital worlds, Cook said. But the product’s name, which could just as easily describe a brand of contact-lens solution, hints at a challenge. Familiar yet entirely new, natural but augmented: If goggles