In the 1990s, it was the epitome of luxury British fashion, with its famous ‘Nova’ check being a sign of affluence and stylistic flair.
From the Sloane Rangers to the Cool Britannia bunch, anyone who was someone had their wardrobe dripping in the heritage checks of the brand once considered to be London’s version of Chanel – Burberry.
But today wearing Burberry tells a different story.
The brand’s recent financial report shows profits have slumped 40 per cent in the